Interview with Larissa Schelbert from A4 Agentur AG - Insight into the rebranding of IMS AG.

What were the main goals and challenges in developing the new website for IMS AG?
Right from the start, we created a solid foundation for the entire project. First, we analyzed the brand and developed a new logo and a revised corporate design (CI/CD). This allows the design to be flexibly adapted to different applications. The biggest challenge with the website was user guidance: What content has priority? How can the user find the relevant information quickly and easily? It was also important to rework the content and establish a more modern, approachable and personal tone.

What aspects of the collaboration did you particularly like or made the implementation easier?
One decisive advantage was that there was only one central contact person on both sides. This meant we could work efficiently, had a regular and expert exchange and benefited from clear objectives and short decision-making paths. This structure made implementation much easier and ensured smooth cooperation.

What features or elements do you think are particularly noteworthy?
The individual photos, which we created together with IMS AG in a specially organized photo shoot with the employees, are particularly noteworthy. These authentic images give the website a personal touch and ensure direct identification with the company.
Another highlight is the way the images are presented: the photos are displayed in a frame that we defined in the corporate design concept. This gives the website an individual, well thought-out design and visually sets it apart from the competition.

What was the most exciting part of the project for you personally?
I particularly appreciate it when a website project doesn't end with the go-live. A website should live and be continuously updated. In this case, the entire project was rolled out in a very structured way: from the conceptual design adjustments to the technical implementation and further development as the brand's central lead medium. It is particularly exciting that various advertising materials and communication measures are now also being renewed on the basis of the new design. Everything interlocks and complements each other perfectly - this integrated approach leads to long-term success.

Is there a particular element in the new design that emphasizes the identity of IMS particularly well?
There is not just one single element that represents the identity of IMS particularly well. Rather, it is the totality of all the design elements and their harmonious interplay that make the difference. The overall visual appearance helps to position the brand as professional, modern and approachable.

How do you rate the impact of the new corporate design and the website on the IMS brand?
The new corporate design and the revised website give the IMS AG brand a fresh and modern appearance. It is now contemporary and radiates professionalism. A brand is the figurehead of a company - it reflects its values and positioning. The redesign makes IMS AG look innovative and competent. The revised design appeals specifically to the desired target group and strengthens the perception of the brand as a reliable partner in the field of quality management and integrated management systems.

Many thanks to Larissa Schelbert for the exciting insights into this project and to the A4 agency for the inspiring collaboration.